Web Articles

By Daniel Millions

Online advertising has been popular ever since the onset of the Internet. Advertising is used as the chief source of income for the majority of websites, thus making the advertising industry a consistently expanding one. Due to the huge presence of ads, companies are being forced to find innovative ways to reach consumers, who are much more aware of marketing techniques and resistant to classical advertising techniques.

The newest form of advertisement is known as the audio ad, which many believe is the greatest thing since Pay Per Click. Known as Pay Per Play, audio ads are short messages which play when a user lands on a page. They are usually only around five seconds, and run while the user waits for the page to load. Installing them is simple; all the webmaster needs to do is upload a code in to their site’’s backend, and the ads will automatically play.

PPP is incredibly attractive to webmasters, as like regular CPM ads, all traffic is monetized, as opposed to PPC ads, where webmasters only make money from visitors who click. PPP utilizes a bid management system, where advertisers bid for placement on websites. The highest bidders are seen on the most websites, and this competition is particularly beneficial to website owners, as the higher an advertiser pays, the more money the webmaster receives.

Companies are becoming very fond of this creative advertising technique, as it allows them to place their message in to the minds of thousands of Internet users daily. Ads can be targeted to specific demographics, interests, locations, and even times and dates. In addition, the ad is inescapable, unless the user has their sound turned off. Statistics show that 20% of Internet users browse with their speakers off, and PPP websites acknowledge this fact and thus charge a little less to advertisers because of it.

Webmasters get paid no matter what, whether or not the user has their sound on. Unlike TV, radio, and other advertising methods, a user (with sound enabled) will always receive the advertising message, as it is presented to them in their normal browsing activities. There is no way to ignore or avoid it, but being that the ads are so short, they are not excessively bothersome to users.

Like other forms of contextual advertising, PPP ads are played on websites that are relevant to the advertiser. For example, a company that sells home hardware supplies would have their ads placed on a forum or blog of that nature, so each ad would be maximally effective. The advanced characteristics of PPP mean that advertisers need to pay more than they would with other forms of ads, but many companies do not mind the trade-off, as they believe they will receive more benefit for the added cost.

As audio ads become more prevalent and customized, it is expected that this emerging industry will grow at a phenomenal rate. PPP does not interfere with other ads, so in a sense, it is just extra money that a webmaster can pick up by simply adding a code to their site. Being that audio ads have not been around that long, they are only used by a small percentage of websites, and many Internet users may not have even encountered them yet. In the next few years, however, it may be impossible to find a website that does not have some form of audio ad on it.

About The Author

http://www.audio-adverts.com Netaudioads
http://www.audio-adverts.com/sampleadlets.html Sample Adlets

By Ray Johnson

Running a successful Internet based business is not too different from running a traditional business. Both types of businesses require the business owner to have certain skills, knowledge, and solid networking relationships. One of the best ways to boost your Internet marketing skills is through mentoring. There are a plethora of articles and information on Internet marketing on the Web, and many home study courses that lend you a helpng hand. In this article, I”ll discuss some of the things that you should look for when finding a suitable Internet marketing course for your business.

There are many home study courses out on the web that teach Internet marketing, advertising, and business skills. But there is a lack of good content and good mentors who really know the ins and outs of the digital media product business. If you have tried selling e-books on eBay, you will notice that there has recently been a digital product ban. Many eBay e-book sellers who have been simply posting their digital content on eBay, making sales and e-mailing their products, have found themselves in a difficult situation.

One of the options is to convert e-books into digital media products (CDs and DVDs). A good home study course not only teaches Internet marketing, but also teaches the step-by-step lessons that one needs to learn in order to successfully, effectively, and cheaply convert their e-book information into digital media format. In fact, any good course would not only teach you how to do this conversion, but also teaches you Internet marketing techniques that are suitable for this type of business.

Many Internet marketing courses talk about the usual pay per click campaigns, writing in forums, blogging, etc. But if you”re in the eselling business, you need the specific Internet marketing tools that are effective for your business model. This is what you should look for when you are in search for a good digital media products home study course. Don”t settle for anything less; I know a lot of people who search for individual courses, for example, a course just on Internet marketing, and a course just on digital media products. Because of the lack of synergy between the two courses, it is often difficult for anyone to effectively combine the skills learned from both.

If you”re in the digital media product business, finding a good study course is the first step in reaching your potential and maximizing your profits. Don”t settle for anything less than the best that combines Internet marketing with eselling.

About The Author

Join me, Ray Johnson - Google.Com no.1 ranked information product eseller. Let me show you how to build a massive digital media & internet marketing business with step-by-step mentoring all the way! Join me at:

http://www.digitalmediamasterclass.com

By Cash Miller

Now I know you”ve probably heard about what blogs are and you”ve probably even read a few but have you ever considered starting your own? Probably not but maybe you should. First for the uninformed I”ll explain what a blog is. A blog is essentially a journal or newsletter that is regularly updated by the person who posted it. It’’s meant to be an informal posting on a particular subject. It might be politics, sports, religion, or even mountain climbing in the Himalayas. A blog can be about what ever you want it to be including your business or product. Blogs offer people the chance to post stories about their own business experiences. They do this because their readers can relate best to each other and understand the trials and tribulations each other faces.

Blogging is a chance for you to tell your story to a much larger audience than you would normally receive. It’’s a chance to spread the word about that incredible new product you”ve developed. And best of all you can tell your story in your own words which can be a lot of fun and very fulfilling.

Nowadays a blog can be fairly easy to setup. There are a number of companies that offer ready made templates to use for your blog. Some are free and some offer their service for a small fee. Sites such as Blog City, Blog Spot, and TBlog can help get you started. But if you want to make money off of your blog then you”ll need to be careful when choosing a host for your blog as some of them will use your blog to post their own advertising instead of you being able to do so.

But once your blog is up even if it isn”t immediately generating much traffic you can set up your advertising. You can sign up with a pay per click program or pay per impression. You can join an affiliate program. Or offer ad space directly to advertisers; although when your blog is new don”t expect much interest in it from that route until you”re more established.

The whole point of a blog is to become known for what you do or the knowledge that you have. By establishing a business blog you give yourself the opportunity to show your readers why they should listen or buy from you. You can use other people’’s blog sites or if you are a bit more ambitious start your own! Either way it’’s about getting more exposure for you, your business, and your product.

About The Author

Cash Miller is an experienced entrepreneur and speaker who has spent over a decade as a small business owner. His years of experience in small business cover many topics. For more small business information you can go to http://www.SmallBusinessDelivered.com

By Gav Shannon

Successful business owners today, know that they must be online to be successful. Where to start is a question many can”t answer. You must do research to give you not just knowledge but a road map to success online. You need to get the practical skills so you can get your business today, tomorrow, and as long as you want into real profit.

It’’s the foundation to your online business success. Without education, it’’s very difficult for you to get the right focus and direction. One of the success formulas of online business is to have a plan and then stick with it. But with the never ending hype and scams on the Net, one can easily be derailed from his/her focus.

It’’s good to put your blinker on and stick with your plan but you should not totally disengaged everything that comes along. Doing so may risk you to miss out some gems that can help to propel your business faster.

That’’s where education comes in. It helps you to see the pros and cons of any new offer that comes along. One is free and another one is one-time payment. The free one you can get from some of the free content that is available online.

The other you can pay for. And depending on the provider the cost can vary substantially
There are many providers of knowledge online,but the quality of the deliverer can vary as as much as the price its self.

But Basically they all say the same thing you have to gain credibility with the market for which you are in. You have to show that what you are doing actually works and have others agree that this is in fact the case.

So if someone other than you says to another that you are indeed the best or that you do have the best solution to their problems, how much more believable will that person’’s statement be. The answer is “definitely more.”

Accordingly, referrals and networking systems are not only important because they create an awareness of your business (or because they create traffic in the online world), but also they are important to the degree to which third party marketing indirectly communicates greater credibility, superiority and value of the products or services you offer.

So you have to define for yourself what is your definition of success online. Is internet marketing success to have a web site live, or is it to have some set number of pages online. Or is internet success to you some amount of income. Or maybe internet marketing success is some combination of all of these. Maybe for you it is the freedom of working for yourself, but also incorporates a measure of income. But it is really up to you to set your level of success.

Once you have achieved this level and you feel good about you achievements then you can say you have succeeded and success is yours.

About The Author

Gav Shannon is a Network Marketing Professional who writes about different topics that he feels may be of an interest.If You want to know more about him go to http://www.gavshannon.com

By Cathy Goodwin

Recently, while sorting through my e-mail messages, I found this question from an e-zine subscriber:

I”ve recited the copywriting mantra - features and benefits, features and benefits - over and over again. My sales letters practically scream benefits. But I am not getting results. What’’s going on?

When you start to write copy — the words that motivate visitors to buy — you probably learned the difference between features and benefits. For example, your unique 3-step time management program is a feature; “gaining an extra 2 hours a day” is a benefit.

But when sales letters deliver results, they do not just promise benefits. They showcase Beefy Benefits.

Beefy Benefits are big, juicy and filled with flavor. They make the reader’’s mouth water. They create vivid images and awaken the reader’’s senses. And they don”t just make airy promises: they”re accompanied by a hint of features so you know they”re for real.

Bland, watery benefits make the reader’’s eyes glaze over. You might as well invite guests to a steak dinner, skip the main course and serve up limp overcooked broccoli.

Here’’s an example from a sales letter I just received, inviting me to purchase an information product I”ll call “The Powerful Woman Program” or PWP. (Details of the real product are disguised.)

I suspect the PWP product is a good one. But many readers will never get a chance to find out.

The product supposedly is about helping women discover their inner strengths and become more independent. So we”re promised benefits like these:

* View Overwhelm as a Blessing, Not a Curse
* Create Your Own Inner Circle of Strength:
* Win With the Three Ss of Stamina, Strength and Success
* Recognize that the Best Way to Join a Winning Team is to Create One
* Take Charge of Your Choices

Did you start yawning halfway down? I sure did. Let’’s turn these watery ho-hums into Beefy Benefits:

* ”Discover why women’’s brains are hard-wired for time management (so you gain hours every day from a special kind of multi-tasking)

* ”Create your own army of advocates who fight for your success (so you reach your goals faster and more effortlessly than you ever believed possible).”

* ”Learn 1 simple step to start building your confidence today (so you start saying ”yes” to life-changing opportunities).”

Needless to say, I”m not presenting these bullets as finished copy. When you are a client, your copywriter should spend a lot of time digging into target market, position and a host of other topics.

But aren”t these new benefits more…well, beefy?

Once you understand these principles, you can start attracting nibbles to your own offers. You can make sure your copywriter doesn”t turn out limp substitutes like the “before” bullets we just reviewed.

Of course, in all fairness, I have to add: copywriters work with what you give them. So you need to start building Beefy Benefits into your product well before you write The End. Think of adding beef to every chapter title, every how-to exercise and every section.

Then, if you”re chosen your market, you should see an increase in revenue while you have more time to relax and enjoy quality time with your family.

And that’’s the Ultimate Benefit of stocking your website with Beefy Benefits.

About The Author

FREE 7 Best-Kept Secrets of Websites That Really Attract Clients: My Special Report gives you insider tips to convert tire-kickers to buyers and earn money while you sleep. From Cathy Goodwin, Your Web Site Marketing Coach, at http://www.copy-cat-copywriting.com/websub.html

By Jim Pretin

Google is by far the most important search engine on the net. To rise to the top of their search engine, you need to improve your link popularity and you need to understand how they measure your link popularity (over 50% of all search engine traffic comes from Google, and if you can rise to the top, you will likely rise to the top of all the other search engines as well).

Link popularity is defined as the number of sites that are linking to your site. Some websites have thousands or even millions of sites linking to them, while others might have only a few. The search engines use the number of inbound links your site has as a measure of how important your site is, which translates into your search engine ranking.

The actual number of links to your site is not the only variable used to calculate your link popularity. The search engines also examine the relevance of the links to the subject matter of your site. For example, if a website that sells vitamins has 4,000 inbound links, but the source of most of the links are websites that have nothing to do with vitamins, then the algorithm that search engines use to determine link popularity will take that into account, and the link popularity score will not be very good.

It is possible for a website with a relatively small number of quality inbound links to be ranked higher than a site with a bunch of irrelevant or insignificant links. If I have a website that offers quotes for auto insurance, and I have 800 quality inbound links, then I might receive a much higher search engine ranking than another mortgage site that has 3,000 links that stem from link farms or Free For All (FFA) pages.

If you try to acquire inbound by using link farms or FFA pages, not only will it hurt your search engine ranking, but you might get permanently removed from the search engine listings. Links farms are sites where you can instantly exchange links with all the sites listed in that directory. FFA pages are pointless link directories. The search engines usually discount any links that come from either of these sources.

Now that we understand what link popularity is and how it works, we need to look specifically at how Google measures it. They use a number of variables in their algorithm to calculate your overall link score. The higher your score, the higher you will be ranked in the search listings.

One factor that Google uses in their algorithm, obviously, is the total number of sites linking to you. The more links you have, the higher your score will be. However, their algorithm is a little more complicated than that, and it is possible for a website with fewer links to be ranked higher than a website that has more links.

The reason for this is because Google also measures the quality of your links. If your website is about vitamins, and the site linking to you is a video game site, then that is not considered a quality link. The link still helps your score, but the link would help your score much more if it were from a website whose subject matter is the same as yours.

Also, Google gives a higher score to a link if it comes from a page that has actual content that relates to your keywords. For example, if your site is about jewelry, and another jewelry website has posted a link to your site on their links page, that link is not as valuable as a link to your site coming from a blog or a message board where a lot of information about jewelry is being written or discussed.

Also, they give an even higher score to a link if it contains anchor text that matches one of the keywords that describes your site. For example, if I have a site that sells lawnmowers, and a blog about lawnmowers has posted a link to my site, it helps my score even more if the link text (also known as anchor text) is LAWNMOWERS. To learn more about anchor text, go to a search engine and look up ANCHOR TEXT and you will be able to learn about it.

Another factor used by Google to score your link popularity is the diversity of keywords contained on sites linking to you. For example, if you have a site that sells handbags, and all the links to your site are from other sites that contain nothing but the keyword HANDBAGS, Google considers that to be abnormal. To get a higher score, you need to have links coming from sites that contain a variety of keywords related to handbags, such as BUY HANDBAGS, LEATHER HANDBAGS, etc.

It is difficult to increase your link popularity, but now that you understand how your score is calculated, you can devise a plan to improve your score. You might want to consider posting to forums and blogs that contain information that is related to your site, and when you post, include a link to your site.

About The Author

Jim Pretin is the owner of http://www.forms4free.com, a service that helps programmers make an HTML form

By Steve Tash

Here are 5 no BS ways to get more sales coming in. These are proven and simple things you can do right away.

1. Take the time to test your online marketing. You”ll save money and headache promoting the right offer to your exact targeted prospect. If the tests aren”t drawing the numbers you want, tweak your copy.

Take a look at what the weakness is with the competition, and use it as an angle in to more sales. It will become the reason why people buy your product or service and not theirs.

2. Up the offer. A deal is a great motivator to buy. Many marketers throw in a lot of extras attached to the offer. Show the perceived value of these too. You might give a free trial for a certain period of time. Limited time bonuses or a lower price can quickly push their purchasing decisions. Nothing like a little urgency attached to the deal.

3. Tell your prospects what they can avoid by buying your product or service. Remember the key buying motivators are to avoid pain. So create the emotional image in their minds of the fear or danger of not moving forward right away. Use action words throughout your marketing like, now, and today, click here, right away.

Likewise, letting prospects know what the future will be like if they get your business opportunity or product. Telling them what will happen with their life, how things can be better, sooner rather than later if they buy now.

So far I”ve mentioned testing your copy, upping the offer, and underlining key motivations for prospects to buy right away from you.

4. Create other marketing like blogs that can draw your initial target audience in to you. Then you can lead your prospects to your core business with links or a banner. Blogs are well worth the time you put into them. You can always hire a blogger inexpensively to post for you to your blog twice a day. Content, as you may know by now, is king on the Internet.

As traffic comes to the blog you might give your visitors a bonus for coming by. Up the offer from the blog site or shave the price down a bit from there. Let them know that if they go to the your core business site, they will notice the offer isn”t as juicy for them, or that the price is higher there.

A blog is a good way to help get your message out. Don”t make it a sales site though. All of your marketing and copy should be in line with your standards and what you would find valuable if you were looking for your type of product.

5. Consider ezines as a marketing tool with leverage. There are ezines dedicated to more subjects than you will ever know about. Explore the variety available that can be an angle for your business.

Your exact niche market is obvious and worth your attention, but how about breaking the niche down. For example, instead of selling your business opportunity to work at home moms, target it toward realtor’’s who aren”t making the money they”re use to. Also consider recent retirees.

It’’s a good idea to focus your ezine ad or article on info that the targeted readers and ezine publishers want. What does this mean for you? You will get published more often, which means more traffic and sales.

About The Author

Steve Tash has 15 years in Relationship marketing, owning businesses online, as well as in the Entertainment and Fashion industries. Discover his best system to creating automated wealth online at: http://www.Job-Kill.com

By Daegan Smith

Nowadays, economically active individuals are Internet savvy. They use the Internet to find information on products and services they would like to purchase. If your website caters to these people’’s needs, you must therefore have an effective internet marketing strategy so you can generate more traffic. Here are ten helpful tips to a successful internet marketing business:

1. Know what users look for in the Internet

Know the keywords mostly typed by users in search engines. Once you know where the possible online market is, make use of this knowledge in creating your website so it suits what users mostly search for.

2. Increase your rank among search engines

When the users type-in keywords, you have to make sure your web pages are found on the first few pages of every search engine. A study found out that majority of the users regard those web pages found at first pages of search engines contain the information they are looking for. To improve your websites ranking, produce content with heavy keywords, make you website design attractive and user-friendly, and allow the users to communicate with each other.

3. Make your website description interesting, attractive, and which somehow sums up what your website is all about

Now that your web pages are found on the first pages in search engines, remember that you are also competing with other companies who provide similar services you offer to the users. Be very meticulous when choosing the description of your site. It should appeal to the majority.

4. Make your home page as appealing as possible

So you have generated traffic to your site, what happens next? As the saying goes first impression lasts, this is quite applicable to your website too. Make your home page a welcoming page containing the summary of what your website is all about. Make it as enticing as possible, otherwise, people who have visited your site might end up living immediately without looking at the other pages of the site.

5. Provide excellent content

We all know that as customers, we are usually skeptical of doing business with someone we barely know of. This is also unavoidable when you are operating an internet marketing business. So how can you encourage customers to purchase any of your products and services? As a start, you may ask for their name, contact details and a permission to get in touch with them. You may send newsletters containing useful information about your website, products and services.

6. Update you content on regular basis

To have constant flow of traffic on your site, keep updated with the keywords that have become popular over that period of time. Next thing you have to do is to post articles on your site containing these heavy keywords. That way, your ranking among search engines is stable.

7. Start blogging

Blogs are what normally keep some websites still active nowadays. A blog is like your own personal site wherein you can update its content with ease. Another advantage of having a blog in your site is that search engine spiders immediately visit your site once you update.

8. Publish optimized press releases

A lot of users who search for information either go directly to search or news engines. It is important that your press releases should go immediately into all these channels. With an optimized press release, your site can be automatically tracked therefore increasing the number of visitors.

About The Author

Daegan Smith Is And Expert Online Marketer
“Wanna Lean The Secret To Making $85,147,717
Per Month While Quickly And Easily EXPLODING
Your Network Marketing Organization by 7,141
People Without EVER Buying Or Calling a
Single Stinking Lead?” Free CD Explains All:http://www.easymlmprofits.com

By Roberto Bonomi

Top web sites are site lists focused around a common topic, for example clip art, pets, music etc.

Sites on these lists are ranked in order of “votes” - the site that gets voted most gets the top place, the site that gets the 2nd biggest amount of votes gets the second place and so on. The voting system is simple; each top web site member places a link back to the top web site on his site and for each visitor that clicks the link, the site gets one vote.

What Are The Top Web Sites?

It’’s a links site, that ranks member’’s sites by the amount of traffic they send in. They usually rank a list of the top 10 - 100 sites focused around a common topic, for example health, business, music etc.

The sites on these lists are ranked in order of “votes” - or referrers. The top referrers get one banner of theirs listed free of charge, in the top web sites section.

The top web sites have three common areas:

* The Index: that’’s the actual list of sites ordered by hits in
* The Sign up and Login page, where webmasters add their sites, modify setting and view stats
* The Enter page. Some top web sites have gateway pages in order to protect themselves from cheating.

In order to generate votes, each top web site’’s member places a link back to the top web site on his web site, and every time one of his visitors clicks over that link, he gets one vote. The more votes he gets, the better his position will be on the top web sites list.

The site that gets voted most gets the top place, the site that gets the 2nd biggest amount of votes gets the second place and so on.

Obviously, most of the traffic that goes to the top web sites pages, go to the high ranking sites, although some of the lower-ranking ones can also get a reasonable share. And the top web sites pages get traffic through the voting system, so everybody gets more traffic.

Top web site lists are then very similar to the reciprocal links exchanges; but with an important difference, at the top web sites lists, there is a “middleman” and you can”t really tell with which sites you”re exchanging traffic with.

The main system utilized for requesting the “votes” to the top web site is usually a picture, and this could be a real problem. If the link picture is too big or you put in a too prominent place, your site might look unprofessional. If you use a small link picture, then you might not get the votes you need to rise on the list because people might miss it.

Top web site lists allow you to automate the link exchange and distribute traffic between participating sites according to the traffic they send in. And they increase the traffic to your web site for free.

But as always the big question is: Do top web sites work?

Sometimes they do, and sometimes they don”t, it all depends on the quality of the top web site in question.

How Should You Chose A Top Web Site?

* Look for one that doesn”t have any pop-up windows
* It must have a lot of sites closely related to the subject of your site
* It must have it’’s own domain
* Monitor the traffic you”re sending to the list and the traffic you”re getting from it. If you send more than you receive, resign and find another topsite or other promotion method. On “How to Sell on The Web” you can find dozens of ways to get traffic to your web site.

How To Find Your Top Web Site

* Look for sites dealing with the same subject as you. They might even already be a member of a related top site
* Look for “top site” “top web site” or “topsite” at the Search engines

* Browse the topsite list directory: www dot topsitelists dot com/directory/

Once you chose the top web site that you like, just fill out the form and your site will be ready to be visited. Then you will have to ad to your place the HTML script that the top web site will give you. This script is the one that will allow your visitors to vote from your site.

Are Top Web Sites Good For Everybody?

No, they aren”t… If you have a content web site, who’’s objective is to provide resources to your visitors, then including your site in a a top web site’’s list could be a good idea.

If you have created an awesome site to sell products or services, and give the people the opportunity to vote for your site; they might get so enthusiastic with the good content of your site, that they decide to vote for you, so they click on the voting button and…! They jump to the top web sites page, and your sale is lost!

What Can You Expect From A Top Web Site?

To have a high ranking in a very visited top web site list can be very good for you, because it will increase your site’’s traffic, and traffic means sales, and the opportunity to sell advertising space.

About The Author

Author of “THE SECRET of The Magic Lamp” (written in 1987) and it’’s 42 Self Help CD with Subliminal Messages, that can be found at http://www.drbonomi.com
Author of The Easy Home Business Web Site at http://www.easy-home-business.com

By James Erickson

When someone in the dental industry talks about dental marketing online, they usually are referring to website design.

But in the overall scope of internet dental marketing, a website is just a simple step to an effective dental practice internet marketing system.

The truth is, a dental website needs the same amount of attention as a good postcard, or phone book ad. Pretty pictures and fancy animations do not effectively CONVERT the visitor into a patient, and that’’s the whole purpose right?

You have to look at your marketing as a series of steps to a door. Your goal is to get a patient to walk in the door.

The goal of one step then is to get them to move to the next step, and so on.

What is the step before your website. It can be a Google search, a link form another website, or even a mention on a direct mailer that creates a website visit.

Once the patient is at your website, what is the next step for them? Are they supposed to call your office? Are they supposed to download your new patient forms? Are they supposed to email you?

Is it clear what your patients need to do to take the next step?

Many dental marketing website designers will load a website up with links, animations, videos, and little to no text. This causes a visitor to click through a bunch of pages, but really offers no direction when it comes to what the next step is.

The dental website design with a lot of options and pages may work well for a retail site like Amazon, but when there is a specific purpose for your patient everything on your dental website should point them in that direction.

In fact, if you want to provide your current patients with a lot of information, but drive your new visitors to become patients, why not have 2 websites?

Domain names are cheap, and it would be as easy to have one dental website as it would two.

You could them post all of your information about Invisalign, or information you use in marketing dental implants on one, and on the other, post a structured presentation that takes your patients step by step through the information you want to present.

Your new patients will then be directed through the presentation, and have it be clear what the next step is.

This new patient website would then be the one you print in your yellow pages, and make your Google ads link to. It would be a great first point of contact for your practice.

Your current patient website would be printed in your newsletter, and on any correspondence you give to your current patients. You could even post it up in your office as a special “patients only” website, adding exclusivity.

So, when you are considering dental website marketing, ask your designer about two different websites, and make sure to do the “mom” test. That is, have your mom look at the site, and ask her what she thinks the next step is. This one never fails to give you a DUH moment.

About The Author

James Erickson is the President of EMC Dental Marketing. EMC Dental Marketing is a resource for turn-key dental marketing programs and dental practice marketing education. Visit http://www.EMCdental.com to receive a free practice building kit sent directly to you.